Make Up For Ever M742 Tomato is a moderately warm-toned, medium-dark orange with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M742 Tomato Artist Color Shadow ($17.00 for 0.08 oz.) is a rich, orange-red with warm undertones and a matte finish. It had intense pigmentation in a single layer, while the consistency was smooth and almost cream-like as it was denser in the pan. It adhered evenly to bare skin and blended out fairly easily, though it could have been more blendable. The color wore well for 12 hours on me before fading slightly.
The previous version was much lighter and warmer, and it had a satin finish so it also had more of a sheen (see side-by-side comparison).
As far as I can tell, there are still shades within the Artist Color Shadow range that aren't listed as eye safe (in the U.S.), though this information appears in the form of a "face" symbol on the underside of the physical shadow (as opposed to an "eye" symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.