Make Up For Ever M720 Apricot is a moderately warm-toned, light orange with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M720 Apricot Artist Color ShadowMake Up For Ever M720 Apricot Artist Color Shadow ($17.00 for 0.08 oz.) is a medium orange with warm undertones and a matte finish. It had excellent pigmentation with a smooth, velvety consistency that wasn't too soft nor was it too firmly pressed in the pan, which made it easy to pickup and nearly effortless to blend along the edges. The color went on evenly and did not lose its intensity after initial application. It stayed on well for 10 hours before fading slightly. The new version is darker and less yellow-toned with a better texture, as it was less powdery (see side-by-side comparison).
As far as I can tell, there are still shades within the Artist Color Shadow range that aren't listed as eye safe (in the U.S.), though this information appears in the form of a "face" symbol on the underside of the physical shadow (as opposed to an "eye" symbol). This same type of symbol system was used on their loose and liquid Star Lit products, and if they were appropriate for multiple areas, the label included multiple symbols (like an eye, face, and set of lips). This shade did not have an eye symbol on its label.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.