Make Up For Ever M540 Gray Beige is a slightly warm-toned, light taupe with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M540 Gray Beige Artist Color Shadow ($17.00 for 0.08 oz.) is a light-medium taupe with subtle, olive undertone and a matte finish. It had good color payoff with a soft, smooth consistency that was easy to work with on the lid. The eyeshadow applied evenly and stayed on well for nine hours before starting to fade on me.
The previous version was much darker and warmer (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.