Make Up For Ever M500 Ivory is a slightly warm-toned, light beige with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M500 Ivory Artist Color Shadow ($17.00 for 0.08 oz.) is a light beige with subtle, warm undertones and a matte finish. The power had a smooth, velvety texture with very little powderiness in the pan. It had good color coverage in a single layer, and as the consistency was a little thicker overall, it didn't sheer out too readily on the skin. It wore well for nine and a half hours on me. The new version seemed to be slightly yellower in tone (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.