Make Up For Ever M240 Prussian Blue is a slightly cool-toned, very dark teal with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
Make Up For Ever M240 Prussian Blue Artist Color Shadow ($17.00 for 0.08 oz.) is a muted, deep teal with subtle, cool undertones and a matte finish. It had medium coverage, which was buildable to semi-opaque pigmentation in two layers. The texture was thinner, a little dusty but soft to the touch and blendable on the lid. The new version is slightly deeper and less pigmented than the older version, though I found the new one to sit better on the lid and blend out better (see side-by-side comparison). The eyeshadow lasted for nine and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.