Make Up For Ever M126 Chalk is a very cool-toned, light white with a matte finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever M126 Chalk Artist Color Shadow ($17.00 for 0.08 oz.) is a light white with neutral-to-cool undertones and a matte finish. I noticed this shade sometimes appeared grayish when I applied it on my skin tone, so it wasn't quite as stark as I expected it to be. The texture was soft, blendable, and a touch dusty in the pan but did not appear dry on the lid and did not have a lot of fallout during application when I tried it on the brow bone either. It had semi-opaque pigmentation that wasn't too buildable without a primer underneath. It stayed on well for nine hours on me. The new version is not as bright and not as cool-toned (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.