Make Up For Ever I520 Pinky Sand is a very warm-toned, light peach with a frost finish. It is a permanent eyeshadow that retails for $17.00 and contains 0.08 oz.
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Make Up For Ever I520 Pinky Sand Artist Color Shadow ($17.00 for 0.08 oz.) is a light peach with warm, golden shimmer. It looked significantly lighter swatched and applied to the lid than it did in the pan. The texture was smooth, moderately dense, and a little stiffer than was ideal, as it required a heavier handed approach to pickup product onto my brush. I had no trouble blending out the powder on my lid. It had semi-opaque, buildable pigmentation that stayed on well for nine hours on me.
It was not comparable to the previous formula, as it was significantly lighter and more yellow in color (see side-by-side comparison).
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Reveal your inner artist and create your perfect color mix with Artist Color Eye Shadow. Choose your palette size, and then customize it to your needs by mixing and matching your favorite shades. MAKE UP FOR EVER’s artist-grade atomized formula is loaded with pigment for high-impact color in a single swipe. Its smooth, buttery texture allows for superior blendability, and silicon-coated pigments allow for it to stay put for up to 12 hours of wear*. With a range of 121 shades available in an array of finishes, these ultrafine powders can be layered and mixed to create an infinite number of looks.