MAC What Clout is a very warm-toned, light brown with a matte finish. It is a permanent eyeshadow that retails for $20.00 and contains 0.05 oz.
MAC What Clout Powder Kiss Soft Matte Eyeshadow ($20.00 for 0.05 oz.) is a very light, golden brown with strong, warm undertones and a matte finish. It had semi-opaque, buildable pigmentation with a moderately dusty texture that was soft, yielding and had some glide, but there were better-performing shades range that had more slip (with less powderines).
The eyeshadow was easy to work with, though, as it was quite blendable and was more readily built up in coverage when layered over a primer. This shade lasted well for seven and a half hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Believe it when you feel it. Meet the velvet comfort you love on your lips – now for your lids. Experience a weightless kiss of colour with Powder Kiss Soft Matte Eye Shadow. Enwrap eyes with pillow-soft, matte colour using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, luxurious formula smooths onto lids with unbelievable slip. Its exclusive Cream Matrix formula allows for an ultra-creamy, exceptionally soft and gliding texture. This next-generation matte formula is available in lip-toned colours translated for the eyes.
Talc, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Dimethicone, Silica, Nylon-12, Cetearyl Ethylhexanoate, Zinc Stearate, Polymethyl Methacrylate, Ethylhexylglycerin, WaterAquaEau, Caprylyl Glycol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Aluminum Powder (Ci 77000), Bismuth Oxychloride (Ci 77163), Blue 1 Lake (Ci 42090), Bronze Powder (Ci 77400), Carmine (Ci 75470), Chromium Hydroxide Green (Ci 77289), Chromium Oxide Greens (Ci 77288), Copper Powder (Ci 77400), Ferric Ammonium Ferrocyanide (Ci 77510), Ferric Ferrocyanide (Ci 77510), Manganese Violet (Ci 77742), Ultramarines (Ci 77007), Yellow 5 Lake (Ci 19140)]
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.