MAC Influentially It is a moderately warm-toned, light beige with a semi-matte finish. It is a permanent lipstick that retails for $21.00 and contains 0.1 oz.
MAC Influentially It Powder Kiss Lipstick ($19.00 for 0.10 oz.) is a medium, pinky beige with warm undertones and a satin finish. It had semi-opaque color coverage that adhered fairly evenly to my lips in a single layer, though it wasn't buildable due the emollient texture (just seemed to move the color around more and cause it to sink into my lip lines more noticeably if I put on more product). The lipstick had a lightweight, thin consistency that didn't cling or feel uncomfortable, though it did gather into my lip lines and had a tendency to emphasize any texture on my lips. The color stayed on well for three hours and was lightly moisturizing while worn.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Matte, totally reinvented. Delivering a blur of soft-focus colour, this weightless moisture-matte lipstick was developed to replicate a backstage technique: blending out edges of matte lipstick for a hazy effect. Its groundbreaking formula contains moisture-coated powder pigments that condition and hydrate lips. The result is the zero-shine look of a matte lipstick with the cushiony, lightweight feel of a balm. Fall for this soft-touch, misty matte kiss of colour.