The product is supposed to have "immediate and long-term hydration" paired with a "long-wearing," "sheer-to-medium buildable coverage" formula that has a "soft matte finish" that wears for "eight hours." All of the shades had the typical vanilla scent (but no discernible taste). The pigmentation was more medium coverage with some getting closer to semi-opaque coverage using one pull of product (applying across my lips using what was on the applicator after removing from the tube). To get sheerer coverage, you'd have to wipe away the excess or spread out with fingertips.
The texture was like a watery mousse; it didn't seem as whipped or as airy as a typical mousse, but it was very lightweight, thin, and had a soft-set--still some transfer initially but wore down to a transfer-resistant finish after a gentle blot or some drinking (where some product transferred onto the glass). The product didn't feel "wet" or creamy after it was applied. The finish was more satiny to me and wore down to semi-matte within an hour and then further mattified after one to two hours of wear. Some shades applied evenly and sat well on my lips, while others were streaky, patchy, or separated along and emphasized my lip lines.
The formula did not seem to be hydrating either immediately or long-term, as I felt like my lips were always drier and a bit worse for the wear after wearing the products for 16-18 hours per day. I did not use lip balm for 48 hours, and my lips started to crack, so I had to resume my normal use of lip balm (at night, while I sleep). They were long-wearing and flexible/comfortable to wear for the most part, and most of the shades lasted five to six hours with some lasting closer to the eight hours claimed. I didn't experience any feathering/bleeding during wear.
The average rating based on all reviewed shade(s) in this formula is shown below.
Get ultra-comfortable with celestial lip colour. Breakthrough K-beauty colour is whipped for an ethereal lightweight feel that delivers immediate and long-term hydration. Long-wearing formula provides sheer-to-medium buildable coverage with a soft-matte finish.
Dimethicone, Phenyl Trimethicone, Diisostearyl Malate, Kaolin, Bis-Diglyceryl Polyacyladipate-2, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Hydrogenated Polyisobutene, Polyglyceryl-2 Triisostearate, Dimethicone Crosspolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Polyethylene, Pentaerythrityl Tetraisostearate, Nylon-12, Silica, Tocopheryl Acetate, Ethylhexylglycerin, Triethoxycaprylylsilane, Aluminum Hydroxide, Dextrin Palmitate, Polyhydroxystearic Acid, Vanillin, Phenoxyethanol, [+/- Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Blue 1 Lake (Ci 42090), Red 6 (Ci 15850), Red 7 Lake (Ci 15850), Red 22 Lake (Ci 45380), Red 28 Lake (Ci 45410), Red 33 Lake (Ci 17200), Yellow 5 Lake (Ci 19140), Yellow 6 Lake (Ci 15985)]