Lofty is described as a "cool blackened brown [with a Satin finish]." It's a medium-dark, taupe brown with cool, gray undertones and a semi-matte finish. It had good color payoff with a soft, finely-milled texture that was just a little powdery. The color wore well for eight hours before fading. See comparison swatches / view dupes.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.