MAC Deep Cravings is a slightly cool-toned, dark gray with a pearl finish. It is a limited edition eyeshadow that retails for $17.00 and contains 0.05 oz.
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MAC Deep Cravings Eyeshadow ($15.00 for 0.04 oz.) is described as a "dark shimmery grey [with a Veluxe Pearl finish]." It's a dark, charcoal gray with a pearly sheen--it has a very light dusting of pink and copper micro-shimmer. It had good color payoff, and it applied smoothly. The texture was good, but it did feel slightly dry--not as buttery or as soft as other VPs (which is something I've noticed in general with recent VP releases). LORAC Slate is lighter, bluer. Disney Flotsam is lighter, also bluer. Urban Decay Ace is very similar. MAC For Effect is similar but a cream. Bobbi Brown Gunmetal is similar. See comparison swatches.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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M·A·C Eyeshadow is a highly pigmented powder formula that applies evenly and blends well. Suitable for use either wet or dry, it's available in a wide variety of textures and finishes.