Bright-Sided is a medium yellow with warm undertones and a satin finish. It had medium pigmentation, which was somewhat buildable to semi-opaque coverage but was hard to achieve full, even coverage without the use of primer or a stronger base underneath it. The consistency was soft, a little dusty, and thinner. It wore well for seven hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.