The formula is supposed to have "sheer, buildable" coverage that "blends seamlessly with skin" that lasts for "10 hours." I purchased two shades--one shimmer, one matte--to see how they performed before considering purchasing more of the range. The texture of both shades was rather thin with a firmer consistency that wasn't as blendable as I would have expected, though it had the sheer coverage that was described. It was buildable from sheer to mostly opaque coverage, though the shimmer shade I tried was easier to build up. They lasted around eight hours on me, which was solid wear, but it was shy of the 10-hour claim.
The average rating based on all reviewed shade(s) in this formula is shown below.