The formula is supposed to have "sheer, buildable" coverage that "blends seamlessly with skin" that lasts for "10 hours." I purchased two shades--one shimmer, one matte--to see how they performed before considering purchasing more of the range. The texture of both shades was rather thin with a firmer consistency that wasn't as blendable as I would have expected, though it had the sheer coverage that was described. It was buildable from sheer to mostly opaque coverage, though the shimmer shade I tried was easier to build up. They lasted around eight hours on me, which was solid wear, but it was shy of the 10-hour claim.
The average rating based on all reviewed shade(s) in this formula is shown below.
Blush Colour Infusion is a sheer, buildable, and silky-smooth cheek color that blends seamlessly with skin for the most natural, fresh look. Pure color pigments feel weightless and apply evenly to skin for a healthy-looking flush of color that lasts for up to 10 hours. Infused with micro-fine powders, this next-generation formula can build from a diffused, sheer hint of color to a bold color statement. It’s designed to layer as flawlessly with liquid or powder makeup as it does on bare skin. Shades range from soft neutrals to vivid pops of color, with finishes ranging from matte to a subtle sheen with hidden pearl, to suit a variety of skin tones and skin types.