Meow is a medium-dark lavender purple with warmer, pink tones and a matte finish. This eyeshadow was one of the dustier shades in the palette and had a lot of powder that came away from the pan when I used my brush in it. When I tapped off excess and then patted and swept the color into my crease, I didn't have fallout--and normally, something this dusty would have some, even with tapping excess off in advance. The product just seemed to adhere nicely to my bare lids rather than sheering or dusting off. The color wore well for seven hours on me before fading, though this shade did seem to fade a bit after being applied initially (it seemed pinker on, not as vibrant).