10-Second Eye Eyeshadow

The formula is supposed to "glide on like gel watercolor" that you "swipe on one eye at a time," then "wait 5-10 secs" and "tap, tap, tap (don't rub)." They describe it as "effortless, one-wash application."

I actually found that following the brand's instructions for application to be a recipe for disaster! By waiting, the product lost its slip and lifted away on a fingertip/brush and resulted in uneveness, patchiness, and an almost a "ring" of color wherever I tried to spread it out from. If I applied a swipe of product and immediately started to diffuse and blend it out, I was able to get a layer of somewhat even color that didn't have any lines of demarcation from where it was initially applied.

The texture was watery, thin, and cool to the touch, and while it was more emollient initially, it was the type of formula that instantly diffused so it was better to use less than what you think you need and build up if necessary. Building up went decently but it was a precarious situation that did not always work out, as sometimes building resulted in the base layer flaking off.

The coverage was semi-sheer to medium, depending on the shade, and it could be built up to some degree, again, depending on the shade. It would be more ideal for someone who was looking for sheerer coverage and purchasing a shade closer to their skin tone (which also helps to camouflage uneveness).

I don't have the original formula to compare, but from people who loved it, the new formula seems sheerer, less sparkly, and harder to work with overall.