Jouer Fifth Ave is a moderately warm-toned, medium brown with a cream finish. It is a permanent lipgloss that retails for $17.00 and contains 0.21 oz.
Jouer Fifth Ave High Pigment Lip Gloss ($17.00 for 0.21 fl. oz.) is a muted, medium brown with warm, rosy undertones and a cream finish. It had good pigmentation, though it was still shy of full coverage in a single layer. The consistency was lightweight, smooth, and non-tacky, but it did have a tendency to sit in some of my deeper lip lines. I did not feel like the settling was noticeable from a normal viewing distance, as the coverage was even otherwise. This shade wore well for four hours and was llightly hydrating while worn.
The formula is supposed to have "full-coverage color that glides on smoothly and moisturizers the lips" with a "non-sticky" texture. The majority of the shades were semi-opaque or more pigmented with a thin, creamy texture that felt more like a hybrid between gloss and liquid lipstick than a true gloss. Despite being thinner, the gloss spread well over the lips and most shades applied evenly. There were a few shades that seemed prone to settling into my lip lines, though. They were average wearing from three to five hours with no feathering or bleeding. The formula was lightly hydrating and non-sticky with a sweet vanilla scent but no discernible taste.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
This weightless, creamy gloss delivers full-coverage color that glides on smoothly and moisturizes the lips with Jojoba Seed Oil and Coconut Oil.
OCTYLDODECYL STEAROYL STEARATE, DIHEPTYL SUCCINATE, CAPRYLOYL GLYCERIN/SEBACIC ACID COPOLYMER, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, SILICA SILYLATE, COCOS NUCIFERA (COCONUT) OIL, PHENOXYETHANOL, CAPRYLYL GLYCOL,ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, SILICA, FLAVOR (AROMA), TOCOPHERYL ACETATE. MAY CONTAIN/PEUT CONTENIR [+/-: MICA, RED 30 LAKE (CI 73360), IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891), RED 7 LAKE (CI 15850), YELLOW 5 LAKE (CI 19140:1), RED 27 LAKE (CI 45410), RED 6 LAKE (CI 15850), RED 28 LAKE (CI 45410)].
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.