Black

IT Cosmetics Superhero Mascara

IT Cosmetics Black is a permanent mascara that retails for $24.00 and contains 0.3 oz.

Claims / Ingredients

Give your lashes SUPERHERO powers with a game-changing mascara thatÕs clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat! Developed with plastic surgeons, Superheroª mascara is skincare for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black cape of power and color for your strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins and peptides combined with Super Black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tipsÑlifting lashes while separating them to create a fuller lash line and ensure that no lash is left behind. The super-buildable formula literally takes your lashes to new heights and puts lash power at your fingertips; simply apply more coats for additional volume and length. You do IT allÉ now your mascara does, too!.

WATER, CERA CARNAUBA/COPERNICIA CERIFERA (CARNAUBA) WAX/CIRE DE CARNAUBA, CYCLOPENTASILOXANE, ORYZA SATIVA CERA/ORYZA SATIVA (RICE) BRAN WAX, HYDROGENATED OLIVE OIL STEARYL ESTERS, ALCOHOL DENAT., PALMITIC ACID, STEARIC ACID, TRIETHANOLAMINE, ACACIA SENEGAL GUM, CANDELILLA CERA/EUPHORBIA CERIFERA (CANDELILLA) WAX/CIRE DE CANDELILLA, PROPYLENE GLYCOL, PHENOXYETHANOL, VP/VA COPOLYMER, AMINOMETHYL PROPANEDIOL, POLYVINYL ALCOHOL, CHLORPHENESIN, ETHYLHEXYLGLYCERIN, GLYCERIN, ASCORBIC ACID, ASCORBYL PALMITATE, BIOTIN, EQUISETUM ARVENSE EXTRACT, HYDROLYZED COLLAGEN, OLEA EUROPAEA FRUIT OIL, PERSEA GRATISSIMA OIL, SIMMONDSIA CHINENSIS SEED OIL, TOCOPHERYL ACETATE, PANTHENOL, HYDROLYZED KERATIN, SERENOA SERRULATA FRUIT EXTRACT, CAMELLIA SINENSIS LEAF EXTRACT, BIOTINOYL TRIPEPTIDE-1, IRON OXIDE (CI 77499).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

1 Written Reviews

By Katherine 3 years ago.

I really wanted to love this, but sadly it's a dud for me. The formula is great - it's thick, and builds quickly, and I feel that it's kind to my lashes. However, I think the wand is what needs work. It seems to pick up way too much product, so it's very easy to get thick clumping. Even if you wipe off some of the excess product, the wand bristles are too short to easily pick up the lashes and evenly deposit product. I may try it with a different brush once I have one, because there is a lot to love about the formula.

Tags: clumps-easily, lengthening, thickening
Skin Type: Normal-to-Dry - Skin Tone: Very Light - Undertone: Neutral