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The Pure Pigment formula is supposed to have a "high-gleam glaze" and allow you to "customize the intensity of the coverage." For those who enjoy using loose eyeshadows, I suspect the formula will be comfortable to use--it is best applied using fingertips, dampened brushes, or over a lightly tacky base to improve hold and help the loose pigment bind together, though it can definitely be used dry/loose through patting and pressing motions. The coverage was buildable as described--it could be sheer or opaque depending on how much was applied and how. In general, I find using a dampened brush to be the most effective and easiest way to use loose pigments like these, as the dampness helps to bring the powder together and help it adhere more smoothly to the lid. For more robust wear, you'll still want to use a tacky base or a fixing spray (like Fix+) that has some adhesive properties to minimize chance of fallout.
The average rating based on all reviewed shade(s) in this formula is shown below.
Steal the spotlight with the luminous Pure Pigment Eye Shadow. This highly concentrated loose colored powder consists of almost 90% pure pigment for high-gleam glaze. The formula allows you to customize intensity of the coverage. Try out a delicate romantic shine with lightly shimmering particles or go bold by building the color for a hypnotizing effect. Mix and match colors to make your eyes pop.