The formula is described as having a "matte base" and "an ultra-sparkling finish." The brand says that the eyeshadows "boast rich color and a silky touch" that "lasts for hours." (Though they also say "blend shadows freely and play with buildable colors," which is contradictory; when there are contradicting claims, I defer to the "harder" one to meet, e.g. pigmentation.) Most shades are semi-opaque to opaque, but the textures are soft and forgiving enough that one could build the color up more gradually by using a lighter hand. I'm not a big fan of the sparkles-over-matte finish, as I find that it results in a lot of fallout during application, little that actually gets onto the lid, and then more fallout over time of whatever did land on my lid initially. If they had included finer satin or pearl, I could see that aiding in blending and application, but the larger sparkle size is something I've never quite understood since it doesn't stick around most of the time. The underlying base colors were blendable and lasted between seven and eight hours on me.
The average rating based on all reviewed shade(s) in this formula is shown below.
Create show-stopping eyes like Jennifer Lopez with glimmering shades from the Freedom System Eye Shadow DS. Enjoy an extraordinary combination of a matte base and an ultra-sparkling finish. Blend shadows freely and play with buildable colors to achieve a spectacular effect. Created with treated pigments, these eyeshadows boast rich color and a silky touch. The addition of tsubaki oil in our DS Eye Shadows takes extra care of the delicate eye area. Application is effortless while the effect lasts for hours. Try out with other shades to create exceptional looks inspired by Jennifer Lopez. The unique Freedom System allows you to mix and match products and colors to customize palettes of any size.