Charm is described as a "seductive violet shimmer." It's a cool-toned, light-medium pink-violet with a soft, frosted sheen. It had decent color payoff, but it wasn't quite as pigmented as you'd expect from Illamasqua's formula. It wore well though and lasted a full eight hours. Tarina Tarantino Fantastical #2 (P) is darker. NARS Rage (LE, $24.00) is darker. Kat Von D Babe (LE) is darker, cooler-toned. theBalm A2 (LE, $16.00) is darker, cooler-toned. Urban Decay Flash (P, $18.00) is darker, cooler-toned. See comparison swatches.