Huda Beauty Medium is a moderately warm-toned, light brown with a semi-matte finish. It is a permanent bronzer that retails for $31.00.
Huda Beauty Medium GloWish Soft Radiance Bronzing Powder ($31.00 for 0.28 oz.) is a medium brown with warmer, more orange-leaning undertones and a "natural" matte finish. It wasn't flat and wasn't overtly shimmery, which made it very flattering on bare skin or on top of foundation without mattifying too heavily.
The texture was smooth to the touch, finely-milled without being powdery, but it wasn't too firmly-pressed that it became stiff or difficult to pick up. It had semi-opaque, buildable pigmentation, which was more coverage than marketed, so use a lighter hand for true, buildable coverage if desired. The bronzer applied well and blended out nicely on my skin. It wore well for eight hours before fading a bit.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
GloWish Soft Radiance Bronzing Powder is a radiance-boosting bronzer that will instantly get you glowing! Beautifully buildable and so easy to use, it lends all skin tones a natural-looking tan, warming your complexion with luminosity. The light-as-air, non-powdery texture applies like silk and blends so seamlessly we swear it feels like you’re wearing nothing at all!.
mica, silica, cetearyl ethylhexanoate, zinc stearate, dimethicone, sucrose acetate isobutyrate, dodecane, rosa damascena flower oil, capsicum annuum extract, butyrospermum parkii (shea) butter, helianthus annuus (sunflower) seed oil, tocopherol, glycerin, squalene, ethylhexylglycerin, citronellyl methylcrotonate, triethylhexanoin, c30-45 alkyl dimethicone, phenylisopropyl dimethicone, cetyl peg/ppg-10/1 dimethicone, sorbitan sesquioleate, dimethiconol, beta-sitosterol, sodium benzoate, citric acid, sodium salicylate, xanthan gum, iron oxides / ci 77491, iron oxides / ci 77492, iron oxides / ci 77499, titanium dioxide / ci 77891.
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.