Infinity #3 is described as a "bronzed mauve." It's a smoky, bronzy brown with warm undertones and a metallic sheen. The texture was soft, finely-milled, somewhat powdery, but it was blendable on the skin. It had good color payoff both wet and dry (shimmery shades can be used damp in this formula). I had the best luck applying it by pressing it into the skin, then pressing more into the skin, and then using a very light touch to blend out the edges--and of course, make sure to tap your brush to remove the excess before you apply to the eye. It lasted for seven and a half hours on me before creasing. See comparison swatches / view dupes.