Jam

A soft, popsicle-stain flush is our idea of a perfect lip. But no lipstick in the history of lipsticks looks like this. So we invented our own—Generation G. It’s a new kind of lip color that gives the look and finish of a stain, but that glides on and wears like a tinted balm. Because lipstick shouldn’t complicate your look. Premiering in four important shades designed to look amazing on everyone: two that subtly enhance your natural lip tone, and two for a more saturated look. The effect? Diffused, sheer matte goodness—just swipe it on. No liner, no blotting, no YouTube tutorial necessary.

Ethylhexyl Stearate, Polyethylene, Cyclopentasiloxane, Cetyl PEG/PPG-10/1 Dimethicone, C10-18 Triglycerides, Isohexadecane, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Punica Granatum Sterols, BHT MAY CONTAIN: Mica (CI 77019), Red 7 Lake (CI 15850), Iron Oxides (CI 77499), Iron Oxides (CI 77492), Carmine (CI 75470), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491)