New Nude is a light-medium gold with warmer, golden undertones and a sparkling, metallic finish.
- Opaque pigmentation
- Smooth, lightly creamy texture
- Not too dense, not too loosely-pressed
- Applied evenly and blended out well
- Long-wearing (8 hours on average)
The brand doesn't have any real specific claims on their eyeshadows, but the swatches they showcase show their line of eyeshadows to be pigmented. The exception would be shades classified as "Duochrome Toppers," which have a translucent base, though they are packed with shimmer and tend to show up more opaque as a result (both my in experience as well as in their swatches). The brand has three primary finishes: matte, foiled, and duochrome topper. The matte eyeshadows, which sometimes are classified as matte pressed pigments, are very pigmented, silky-smooth, and blendable, but they are incredibly powdery in the pan. I was surprised that I didn't get much fallout during application, but there was a lot of excess powder kicked up in nearly every matte shade I tested out even when I tried to use a light touch. I found that the ultra finely-milled formula tended to adhere well to bare skin and was more forgiving of dryness than the average matte eyeshadow. The foiled eyeshadows are high-shine with soft, more loosely-pressed textures (on the whole) that picked up readily with a dry brush, had good adhesion, and had minimal to light fallout, depending on the shade. The shades were higher shimmer seemed more loosely-pressed, while the shades that yielded more of a metallic sheen/pearly sheen were more firmly-pressed (in comparison). The duochrome toppers are similar to the foiled eyeshadows, but they had higher sparkle/shimmer in them with a translucent base, so the more it was sheered out, the more translucent it appeared. If one picked up and patted it onto the lid, the effect was fairly pigmented. I had a little bit of fallout during application using this finish dry, so I'd recommend using them with a fingertip or a dampened brush for application. Overall, the formulas are impressive across the board with only a few shades that were under-performing--and they typically were shades that tend to be harder to get perfect (e.g. matte purple). I enjoyed working with the eyeshadows and putting together looks, as they were easy to work with, delivered on pigmentation and blendability, and wore between eight and nine hours on bare skin.
Silk Mica (77019), Nylon 12, Boron Nitride, Carnauba Mica (77019), Magnesium Myristate, Magnesium Stearate, Lauroyl Lysine, Zinc Stearate, Fractionated Coconut Oil (Caprylic/Capric Triglyceride), Dimethicone. May contain: Mica (77019), , Titanium Dioxide (CI 77891), Chromium Green (CI77288), Iron Oxide (CI 77499, 77491, 77492), Tin Oxide (CI 778161), Manganese Violet (CI 77742), Ferric Ferrocyanide (CI 77510), Ultramarines (77007), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Red 28 Lake (CI 45410), Red 7 Lake (CI 15850), Aluminum (77000), (Phenoxyethanol, Caprylyl Glycol, Potassium Sorbate, and Hexylene Glycol).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.