Givenchy released a new, matte finish of their Le Rouge lipstick range. It's supposed to have "an ultra-velvety intensely matte" finish where "one stroke is all it takes to saturate lips in plush, opulence color that lasts and lasts." While I've been a fan of the original Le Rouge formula since it launched, I found the Le Rouge Mats to be rather disappointing. The pigmentation varied but was rarely opaque--certainly not one-stroke "maximum coverage"--and the lipstick itself seemed to gravitate toward my lip lines and any imperfections on my lips. I always make sure to exfoliate my lips prior to doing a round of lip swatches about an hour ahead of time (to give them time to soak up some lip balm and calm down, in case they reddened at all!), and this formula tended to emphasize.
The texture was velvety and had a lot of slip without feeling wet--it felt packed with silicones like a face primer--so they were comfortable to apply, thin without being clingy, but they lasted between four and five hours on me with minimal staining with the deeper shades. The formula was lightly hydrating on me overall. They did have a floral scent but no discernible taste.
The average rating based on all reviewed shade(s) in this formula is shown below.
Enjoy perfectly defined lips that last as long as you do—and a genuine leather goods item. This lipstick-as-accessory delivers intense colors and a semimatte finish all in one stroke, and as the first lipstick to come in real leather, it imparts a soft, supple touch and sensual feeling.