The formula is supposed to have a "velvet matte" finish that "never feels drying" and is "super-vibrant." It is also supposed to "hydrate and smooth like a nourishing lip balm." The applicator is a fluffy foam tip with a light slant and rounded shape where the lip color exudes out when twisted--the actual lip color has the texture of a thick cream than a traditional liquid lipstick. I found the applicator to be tricky to use and certainly worse than a standard bullet or applying using a doe-foot applicator. It was hard to maneuver along the edges of my lips, especially around the cupid's bow. Of the shades I tried, they were semi-opaque to opaque, comfortable to wear (lightly hydrating), and lasted between four and six hours but found that they seemed to fade more unevenly than the average lip product.
The average rating based on all reviewed shade(s) in this formula is shown below.
Givenchy’s newest couture creation invites you to expect the unexpected. Rouge Liquide’s tantalizing texture is revealed like a twist of fate, its velvet matte never feels drying, and simply unveiling it feels like sleight of hand. What starts out as Givenchy’s signature black leather and metal stud lipstick case opens to flaunt a distinctly un-lipstick-like, never-before-seen, pen-like foam applicator that’s designed to deliver just the right amount of super-vibrant, whipped, creamy liquid color. Open, twist, and release a soft, sensual cashmere caress of extravagant, daring color that’s more than meets the eye. Instantly melting into lips, its hyaluronic-acid-infused formula hydrates and smooths like a nourishing lip balm—keeping delicate skin petal-soft for up to six hours—while clay extracts create a brilliant sheath effect that wraps your lips in intense color that lasts all day without a hint of drying. Gatuline oil, extracted from exotic acmella flowers, diminishes the look of aging lines and creating the illusion of broader, fuller, plusher lips. It’s the ultimate statement liquid lipstick for the ultimate statement lip.