Giorgio Armani Friendly (301) is a moderately warm-toned, dark orange with a luminous finish. It is a permanent lipstick that retails for $38.00 and contains 0.11 oz.
Giorgio Armani Friendly (301) Lip Power Satin Lipstick ($38.00 for 0.11 oz.) is a bright, medium orange with moderate, warm undertones and a soft sheen and fine pearl. It had medium pigmentation in a single pass, which could be built up to semi-opaque coverage with a second.
The consistency was lightly emollient initially, smooth, and lightweight, and then the formula "set" to something a little clingy (but not in a drying way) and a touch tacky. It wore well for four and a half hours and felt lightly hydrating over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Lip Power satin lipstick achieves to combine long-lasting results and comfort, the two qualities usually opposed in lipsticks. Formulated with a unique combination of oils and highly concentrated pigments, this long lasting lipstick in a light texture brings vivid color in its truest form that stays comfortable all day long. With its color intensity and coverage that stays on: once applied, there is no need to give your lip color another thought throughout the day. Reveal your inner power with the sense of confidence. Lip Power long lasting lipstick offers a rich palette of 25 shades that encompasses the signature tones of Giorgio Armani. Six classic red lipstick shades, pink lipstick shades ranging from gently flushed hues to cool, bold tones. The intense brown lipstick shades, hushed beiges, upbeat corals and potent plum shades complete the collection. Every lipstick shade is infused with a drop of power for the ultimate self-expression.
TRIMETHYLSILOXYPHENYL DIMETHICONE ● ISOHEXADECANE ● OCTYLDODECYL NEOPENTANOATE ● POLYETHYLENE ● HYDROGENATED STYRENE/METHYLSTYRENE/INDENE COPOLYMER ● SYNTHETIC FLUORPHLOGOPITE ● VP/HEXADECENE COPOLYMER ● HYDROGENATED POLYISOBUTENE ● ACRYLIC ACID/ISOBUTYL ACRYLATE/ISOBORNYL ACRYLATE COPOLYMER ● PARAFFIN ● MICA ● CERA MICROCRISTALLINA / MICROCRYSTALLINE WAX ● CI 77891 / TITANIUM DIOXIDE ● VP/EICOSENE COPOLYMER ● SYNTHETIC WAX ● CI 77491 / IRON OXIDES ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● CI 77492 / IRON OXIDES ● CI 77499 / IRON OXIDES ● ALUMINUM HYDROXIDE ● SILICA ● TOCOPHEROL ● CI 77499 / IRON OXIDES ● ALUMINUM HYDROXIDE ● SILICA ● TOCOPHEROL
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.