Giorgio Armani No. 17 is a very warm-toned, medium plum with a frost finish. It is a permanent highlighter that retails for $62.00 and contains 1 oz.
Giorgio Armani No. 17 Fluid Sheer ($62.00 for 1.0 fl. oz.) is a muted, medium-dark plummy brown with warm undertones and soft shimmer in hues of pink and gold. The texture felt lightweight and was thin but not as thin as the average shade is in this range. It had sheer coverage that produced a very light hint of color but primarily sheen on my medium skin tone, though layered two or three times gives more noticeable color. It blended out well and looked even applied. On me, the color wore well for eight and a half hours before fading. Charlotte Tilbury Formentera (P, $45.00) is less shimmery, warmer. Surratt Beauty La Vie En Rose (P, $32.00) is less shimmery, more pigmented, cooler. Becca Raspberry/Opal (P, $27.00) is more shimmery, more pigmented, cooler. bareMinerals Golden Gate Radiance (LE, $19.00) is cooler. MAC Scene to Be Seen (Inner) (LE, $30.00) is more shimmery, brighter, more pigmented. Giorgio Armani Light Rose (LE, ) is more shimmery, more pigmented, cooler. Bobbi Brown Nude Beach (LE, $26.00) is less shimmery. NARS Lovejoy (P, $30.00) is darker, more pigmented, cooler. See comparison swatches / compare dupes side-by-side.