Lip Gloss with the power to light up your face. True Vision™ technology transforms ordinary color and makes it extraordinary. Imagine what it will do for your lips. In a wide range of wearable shades with lasting shine for a lasting impression. You'll want them all. TRUE VISION™ COLOR Maximized color impact Magnified vibrancy, clarity and dimension Amplified brilliance HIGH IMPACT FINISHES Each Pure Color Gloss shade comes in one of three distinct, multi-dimensional finishes: Mirror Shine Luminous Shimmer Dimensional Sparkle All with sheer-to-medium coverage HIGH PERFORMANCE WEAR Feels light and luscious, never sticky Drenched with conditioners Flexible-tip applicator hugs every curve of your lips Smooths on precisely, stays on perfectly.