Estee Lauder Oblivious is a slightly warm-toned, light-medium beige with a satin finish. It is a permanent lipstick that retails for $32.00 and contains 0.12 oz.
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Estee Lauder Oblivious Pure Color Envy Sculpting Lipstick ($32.00 for 0.12 oz.) is a lighter, rosy beige with subtle, warm undertones and a natural sheen. It had semi-opaque color payoff that applied fairly evenly, but it was one of the less-flattering shades in the formula I've tried. The color sank into my lip lines a bit, and the product seemed more prone to highlighting imperfections of my lip texture. The lipstick itself felt lightly creamy, emollient without being slippery, and was comfortable to wear. This shade lasted well for four hours and felt moisturizing over time.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Saturates lips with high-intensity color-in one stroke. Lip-sculpting statement shades for all skintones.