Estee Lauder Incensed Pure Color Envy Sculpting Lipstick ($32.00 for 0.12 oz.) is a deep pink with warm undertones and a cream finish. It had good color payoff, though shy of full coverage, with a creamy, lightly emollient consistency. The lipstick applied evenly and was comfortable to wear as the formula felt hydrating. There was a bit of color that pulled into my deeper lip lines, but it wasn't too noticeable from a normal viewing distance. This shade wore well for six hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.