Wild Brown #5 is a deep, reddish-brown with subtle, cool undertones and a matte finish. It had opaque color payoff, but the texture was slightly firmer and stiffer, so I had to use a heavier hand to pick up product evenly. Thankfully, blending it out wasn't an issue. There were signs of fading visible after eight hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.