Dior Charmante is a cool-toned, orange with a luminous finish. It is a permanent lipstick that retails for $31.00 and contains 0.12 oz.
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Dior Charmante (437) Dior Addict Lipstick ($31.00 for 0.12 oz.) is described as a "soft coral." It's a shiny, soft coral with strong peach/orange coloring. On my lips, which have some natural pinkness but are not overly red or pigmented, it enhances the natural pinkness and adds warmth, but it looks very, very natural--if you compare bare lips to the swatch photo, you'll see a definite difference, but from afar, you wouldn't go, "Oh, she's wearing color!" Bobbi Brown Pink Seashell is paler. MAC Razzledazzler is more pigmented.
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The new Dior Addict Lipstick is a declaration of love between beauty and style, between colour and couture, between Dior and its addicts. 44 shades for a catwalk effect. Easy to wear yet impulsive, the essential Rouge Addict shades play on the excitement and fashion desires of the moment. This completely new, high-shine sensorial formula is totally addictive. With 25% less wax than a classic lipstick, it contains instead an extraordinary reflecting gel. The result is modern transparency, intense plumping hydration and a magnifying glass effect to intensify shine, plump the lips and above all, enhance colour. In its fashionable streamlined case, Dior Addicts wears a new gleaming transparency.