ColourPop The Ram is a moderately warm-toned, medium-dark coral with a sparkle finish. It is a limited edition eyeshadow that retails for $6.00 and contains 0.078 oz.
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ColourPop The Ram Zodiac Loose Pigment ($6.00 for 0.08 oz.) is a vivid coral-red base with flecks of gold and pink glitter. It had more semi-sheer to medium coverage base with a healthy dose of glitter to it, and while I was able to build it up, I found that it looked lighter/more gold than coral when I had it on my lid unless it was really piled on (then it took longer to dry and had a tendency to get into my fine lines). The consistency had an airier base with chunkier glitter, which meant that an adhesive spray/tacky base was necessary to get maximum payoff, minimal fallout, and best longevity as using it.
Applied using a dampened brush (with water), the product applied with a little fallout, but after it dried down, any blending moved the glitter and resulted in some fallout along with repeated fallout through the day (the first time I tested it, I couldn't make it through the day, my eyes were watery nonstop). While the brand makes says to use it with a primer (only if it's a tacky one, frankly; anything that is already set doesn't help with fallout) or one of their cream eyeshadows for maximum longevity, this particular shade was not very functional without a glitter adhesive.
It could be used as a cheek color (as it is one of the shades listed as "not intended for use in the immediate eye area"), and it applied and buffed out without too much fuss, but there were stray sparkles just from blending out the product and then a noticeable amount of particles that had journeyed across my face.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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High impact, concentrated loose pigments that deliver extra dimensional colour and shine. These ultra-fine pigments are best used wet for a supercharged, intense metallic or duochrome finish. Extremely versatile to use, wear it on your eyes, cheeks, lips, or nails to customize your own look.
Dimethicone/Vinyl Dimethicone Crosspolymer, Calcium Sodium Borosilicate, Silica, Octyldodecyl Stearoyl Stearate, Dimethicone, Phenoxyethanol, Tin Oxide, Dimethiconol, Mica (CI 77019), Red 6 Lake (CI 15850), Titanium Dioxide (CI 77891). *Not intended for use in the immediate eye area.