ColourPop Whitetail is a slightly warm-toned, dark brown with a semi-matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Whitetail is a medium-dark brown with subtle, warm undertones and a matte finish with sparkles throughout. The sparkles did not bind with the underlying eyeshadow, so there was some fallout from their inclusion when I worked with this shade on my lid--even if I tried to pat it on and barely blend most of it.
The texture was fairly powdery, despite being more finely-milled and substantial, so it was messy to work with. It had opaque color coverage that barely sheered out, which was impressive given how much fallout there was. The color stayed on well for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.