Say It's True is a very pale mauve with subtle cool undertones and a matte finish. It had mostly opaque, buildable pigmentation with a blendable, but moderately powdery, texture. It stayed on well for seven hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.