ColourPop Luv is a very warm-toned, light orange with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Luv is a brighter, light orange with moderate, warm undertones and a matte finish. The texture was somewhat powdery, which was its biggest downside, which resulted in fading after seven and a half hours of wear. The pigmentation was opaque in a single layer, though.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.