ColourPop Jelly Baby is a very warm-toned, medium plum with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
Jelly Baby is a medium-dark pink with strong, warm undertones and a matte finish. The eyeshadow had a drier, dustier texture that didn't build up well and had a tendency to sheer out, which also meant that there was a decent amount of fallout during application. It had semi-opaque pigmentation and was mostly opaque after three layers of building (two over primer). This shade started to show signs of fading after seven and a half hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.