It's a Rush is a burnt orange with moderate, warm undertones and a matte finish. It had rich color payoff in a single layer, which adhered well to bare skin and blended out nicely. The consistency was soft, a little powdery but not prone to fallout or sheering out too readily. There was fading visible after eight hours of wear.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.