ColourPop I'm Sure is a very warm-toned, very light brown with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
I'm Sure is a light-medium brown with warmer undertones and a matte finish. I noticed this shade was more prone to darkening a bit from whatever natural oils/tackiness existed on my skin--and I do wipe down my arm prior to beginning to swatch to minimize this already!--so an eyeshadow primer would likely be ideal to ensure evenness in color depth.
The eyeshadow itself was pigmented, blendable, and easy enough to work with, though the texture was lightly powdery. It wore nicely for eight hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.