ColourPop I Owe You is a moderately warm-toned, medium-dark orange with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
I Owe You is a slightly muted, medium orange with warm undertones and a matte finish. The eyeshadow had rich pigmentation that applied extremely well to bare skin. I was impressed by how smooth and opaque the coverage was in one layer. The texture was soft without being powdery, and it was easy to work with. This shade started to fade after seven and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
SYNTHETIC FLUORPHLOGOPITE, TALC, BORON NITRIDE, LAUROYL LYSINE, MAGNESIUM STEARATE, DIMETHICONE, ZINC STEARATE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL, DIMETHICONOL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, IRON OXIDES (CI 77491), IRON OXIDES (CI 77492), IRON OXIDES (CI 77499), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891), YELLOW 5 LAKE (CI 19140).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.