Gotta Do It is a very light beige with subtle warmth and a matte finish. The consistency was more velvety, which gave it some substance and allowed it to have opaque coverage, despite being a little powdery. It wore well for seven and a half hours before fading visibly.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.