ColourPop Cute Alert is a very warm-toned, medium burgundy with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
Cute Alert is a medium-dark brownish burgundy with warm undertones and a matte finish. It had semi-opaque, buildable pigmentation with a soft, powdery consistency that kicked up a lot of excess product in the pan. I had some fallout when I worked with it during application, but it seemed to be less than I expected, given how much showed in the pan. It was fairly blendable and lasted for seven hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
TALC, SYNTHETIC FLUORPHLOGOPITE, BORON NITRIDE, LAUROYL LYSINE, MAGNESIUM STEARATE, ZINC STEARATE, DIMETHICONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, SILICA, PHENOXYETHANOL, CAPRYLYL GLYCOL, DIMETHICONOL, ETHYLHEXYLGLYCERIN, HEXYLENE GLYCOL, IRON OXIDES (CI 77499), MANGANESE VIOLET (CI 77742), MICA (CI 77019), RED 40 LAKE (CI 16035), TITANIUM DIOXIDE (CI 77891).
Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.