ColourPop Cute Alert is a very warm-toned, medium burgundy with a matte finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
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Cute Alert is a medium-dark brownish burgundy with warm undertones and a matte finish. It had semi-opaque, buildable pigmentation with a soft, powdery consistency that kicked up a lot of excess product in the pan. I had some fallout when I worked with it during application, but it seemed to be less than I expected, given how much showed in the pan. It was fairly blendable and lasted for seven hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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