Custom Design has a medium, reddish-plum base with moderate, warmer undertones and aqua-blue to blue, pearly shift. It had nearly opaque pigmentation with a soft, more loosely-pressed consistency that applied with the least fallout using a dampened brush or a fingertip. The shift was more noticeable when applied those ways, too. It stayed on decently for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.