ColourPop BB Girl is a slightly warm-toned, light pink with a matte finish. It is a limited edition eyeshadow that retails for $4.50 and contains 0.05 oz.
BB Girl is a light-medium pink with moderate, warm undertones and a matte finish. It had excellent pigmentation in a single layer paired with a smoother, creamier, and more substantial type of texture.
Often, lighter matte hues like this can be quite powdery, but the formula had a velvety quality to it that I find present in richer mattes (in terms of texture, not color) that do better at adhering without dropping a lot of fallout or sheering out too readily--all true here. It appeared a full shade darker applied than swatched, too. It stayed on nicely for eight hours before fading noticeably.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.