NOTICE: All products categorized under "Glitter" contain Polyethylene Terephthalate, also known as plastic or PET glitter, and it is typically cosmetic grade glitter. Inclusion of this ingredient sometimes carries a warning (in the US) that the product is "not intended for use in the immediate eye area." This ingredient has not been approved for usage on the eyes per the FDA. In recent years, some brands are including this product in their eyeshadows without any warning or callout and effectively marketing them as eyeshadows or including a symbol of an "eye" which suggests eye usage. Via CosIng for EU, PET glitter is permitted without any restrictions or limitations. For an in-depth look at whether cosmetic grade glitter is safe, please view this post.
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CEO has a translucent base with a mix of silvery-white, finer-particle glitter along with multi-colored fine glitter that seemed to be a mix of coral, orange, and lavender. This shade has plastic (PET) glitter and is not intended for usage on the eye area.
It had a smooth, creamier consistency that was a touch tacky and did hold the glitter suspended it in well, so there was minimal fallout during application. This shade had decent dispersion, though not as stellar as some of the brand's other shades, and had semi-sheer to medium "coverage." It wore well for eight hours with light migration over time as a cheek product.