Colour Pop Up and Atom is a very warm-toned, medium brown with a frost finish. It is a permanent eyeshadow that retails for $4.50 and contains 0.05 oz.
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Up and Atom is a muted, medium-dark coppery brown with warm, red undertones and a pearly sheen. The eyeshadow had opaque pigmentation that applied evenly to bare skin. The consistency was soft, smooth, and blendable with a slightly denser feel but did not feel thick or was difficult to pickup with a brush. It wore nicely for eight and a half hours on me.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.
Dimethicone, Boron Nitride, Synthetic Fluorphlogopite, Lauroyl Lysine, Magnesium Stearate, Dimethiconol, Phenoxyethanol, Talc, Silica, Caprylyl Glycol, Ethylhexylglycerin, Hexylene Glycol, Triethoxycaprylylsilane, Tin Oxide. May Contain: Bismuth Oxychloride (Ci 77163), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Mica (Ci 77019), Red 40 Lake (Ci 16035), Titanium Dioxide (Ci 77891), Yellow 5 Lake (Ci 19140).