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Imagine That is a medium, rosy mauve with subtle, cool undertones and a mostly matte finish. The pigmentation was nearly opaque in a single pass, which was easily built up to full coverage with less than half of a layer. The texture was soft, finely-milled, and a smidgen powdery in the pan, but it blended out well without losing its intensity. It wore well for eight hours before showing signs of fading.
FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.
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Highly pigmented shadow that applies evenly and feels ultra-velvety and silky. This long wearing formula contains a unique combination of softer powders which adheres easily to the eyes, gives a soft focus effect, and blends smoothly and evenly.