The formula is supposed to go on "smoothly" and have a "natural and healthy flush" that has "long wear" and "can be layered to your desired intensity." It is a lightly to moderately powdery powder blush with semi-sheer to semi-opaque, buildable color payoff. The consistency has a drier, thinner feel and though it feels silky to the touch, I found it the type of powder blush can be tricky to blend out evenly on the skin, depending on one's skin type or base preferences. The drier the skin/base, the better the formula would blend, but any natural oils or slip caused the blush to go on unevenly and was difficult to blend out. The wear was between seven and eight hours on me on average.
The average rating based on all reviewed shade(s) in this formula is shown below.